Nos últimos anos, observa-se um aumento das pressões legais e sociais em favor de uma maior preocupação com o meio ambiente em vários países, incluindo o Brasil. Se antes o foco era indústrias poluidoras, agora, também o setor agrícola sofre essas pressões. Considerando este cenário, o presente estudo tem como objetivo verificar quais são os principais fatores que levam produtores rurais a realizarem a logística reversa de embalagens de defensivos agrícolas. Para isso, foram aplicados questionários a 398 agricultores (residentes no Rio Grande do Sul e em Minas Gerais), produtores de soja, café, fumo, feijão e morango. Analisaram-se tanto as questões ambientais quanto as questões legais incluídas nesse processo. A fim de se atingir o objetivo proposto, foi adotada uma abordagem quantitativa, através da análise de regressão múltipla. No modelo de regressão estimado, observou-se que, dentro do processo de recolhimento de embalagens, três questões foram relacionadas à consciência ambiental: i) manuseio de defensivos agrícolas e a legislação atual; ii) adoção de tecnologia e de novas práticas e iii) riscos a saúde humana. Nos achados empíricos a consciência ambiental recebe fortes interferências de fatores relacionados ao manuseio de defensivos agrícolas e da legislação atual.

In recent years, legal and social pressures in favor of environmental affairs have increased in several countries, including Brazil. If, before, concerns were mainly focused on large polluting companies, nowadays, the agricultural sector is also influenced by this matter. Considering this scenario, this study aims to identify which are the main factors that lead rural producers to perform the milk run process. In order to evaluate this process, questionnaires were sent to 398 farmers (residents in Rio Grande do Sul and Minas Gerais States), producers of soybean, coffee, tobacco, beans and strawberry. We analyzed both environmental and legal issues. In order to achieve the objective proposed, a quantitative approach was adopted, using multiple regression analysis. In the regression model estimated, it was observed that, in the process of collecting packaging, three questions were related to environmental awareness: i) handling pesticides and current legislation, ii) adoption of new technology and practices, and iii) risks to human health. Empirical findings in environmental awareness receive strong interference of factors relating to the handling of pesticides and current legislation.

The article analyzes how innovation generation occurs in subsidiaries of Brazilian multinational corporations acting in Portugal, specifically the role of customers in the process and the knowledge dynamics. A multiple case study approach was conducted in four subsidiaries operating in the Portuguese market for at least one year. Firms came from different activity sectors and sizes. Results identify permanent knowledge exchange flows between subsidiaries and headquarters, while the largest pour is from the later ones (in Brazil) to their wings in Portugal. There are frequent innovations taking place in Portuguese subsidiaries. Such innovation processes are typically incremental in nature and occur predominantly in only some areas of the organization, where greater specialization and expertise are located. The most relevant results regard the existing strong interaction between subsidiaries and markets, especially with the larger customers that con- tribute with suggestions and are able to influence the new products creation in the subsidiaries.