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 Rodrigues, Marco Aurelio de Souza, Chimenti, Paula and Nogueira, Antonio Roberto Ramos O impacto das novas mídias para os anunciantes brasileiros. Rev. Adm. (São Paulo), Jun 2012, vol.47, no.2, p.249-263. ISSN 0080-2107

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 Rodrigues, Marco Aurélio de Souza et al. From print to screen: changes and challenges facing the Brazilian publishing industry. Rev. Adm. (São Paulo), Sept 2014, vol.49, no.3, p.491-505. ISSN 0080-2107

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