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Search on : DEMO, GISELA [Author]
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 Albuquerque, Pedro et al. Bayesian factor analysis for mixed data on management studies. RAUSP Manag. J., Dec 2019, vol.54, no.4, p.430-445. ISSN 2531-0488
    · abstract in english    · text in english


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 Scussel, Fernanda and Demo, Gisela The Relational Aspects of Luxury Consumption in Brazil: The development of a Luxury Customer Relationship Perception Scale and the Analysis of Brand Personality Influence on Relationship Perception on Luxury Fashion Brands. BBR, Braz. Bus. Rev., June 2019, vol.16, no.2, p.174-190. ISSN 1808-2386


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 Demo, Gisela et al. Development And Validation of A Customer Relationship Scale For Airline Companies. BBR, Braz. Bus. Rev., Apr 2018, vol.15, no.2, p.105-119. ISSN 1808-2386


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 Costa, Ana Carolina, Demo, Gisela and Paschoal, Tatiane Do human resources policies and practices produce resilient public servants? Evidence of the validity of a structural model and measurement models. Rev. bras. gest. neg., Jan 2019, vol.21, no.1, p.70-85. ISSN 1806-4892


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 Demo, Gisela, Fernandes, Thais and Fogaça, Natasha A INFLUÊNCIA DOS VALORES ORGANIZACIONAIS NA PERCEPÇÃO DE POLÍTICAS E PRÁTICAS DE GESTÃO DE PESSOAS. REAd. Rev. eletrôn. adm. (Porto Alegre), Abr 2017, vol.23, no.1, p.89-117. ISSN 1413-2311


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 Demo, Gisela and Guanabara, Morgana Marketing de relacionamento com a Apple: o papel do julgamento e significado de produto na escolha do iPhone. REAd. Rev. eletrôn. adm. (Porto Alegre), Abr 2015, vol.21, no.1, p.170-199. ISSN 1413-2311


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 Traldi, Maria Teodora Farias and Demo, Gisela Comprometimento, bem-estar e satisfação dos professores de administração de uma universidade federal. REAd. Rev. eletrôn. adm. (Porto Alegre), Ago 2012, vol.18, no.2, p.290-316. ISSN 1413-2311


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 DEMO, GISELA et al. CUSTOMER RELATIONSHIP MANAGEMENT SCALE FOR THE B2C MARKET: A CROSS-CULTURAL COMPARISON. RAM, Rev. Adm. Mackenzie, June 2017, vol.18, no.3, p.42-69. ISSN 1678-6971


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 DEMO, GISELA et al. MARKETING DE RELACIONAMENTO (CRM): ESTADO DA ARTE, REVISÃO BIBLIOMÉTRICA DA PRODUÇÃO NACIONAL DE PRIMEIRA LINHA, INSTITUCIONALIZAÇÃO DA PESQUISA NO BRASIL E AGENDA DE PESQUISA. RAM, Rev. Adm. Mackenzie, Out 2015, vol.16, no.5, p.127-160. ISSN 1678-6971


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 Demo, Gisela et al. Políticas de gestão de pessoas no novo milênio: cenário dos estudos publicados nos periódicos da área de Administração entre 2000 e 2010. RAM, Rev. Adm. Mackenzie (Online), Out 2011, vol.12, no.5, p.15-42. ISSN 1678-6971


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