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 Hernani-Merino, Martín, Mazzon, José Afonso and Isabella, Giuliana Modelo de suscetibilidade para a cultura de consumo global. Rev. bras. gest. neg., Set 2015, vol.17, no.57, p.1212-1227. ISSN 1806-4892


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 Isabella, Giuliana et al. Another driver of the Brazilian fuel ethanol supply chain: the consumers' preferences. Rev. Adm. (São Paulo), Sept 2017, vol.52, no.3, p.304-316. ISSN 0080-2107


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 Isabella, Giuliana et al. Influence of discount price announcements on consumer's behavior. Rev. adm. empres., Dec 2012, vol.52, no.6, p.657-671. ISSN 0034-7590


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 Isabella, Giuliana, Barros, Lucia Salmonson Guimarães and Mazzon, José Afonso A Influência do Constrangimento do Consumidor no Processo de Compra. Rev. adm. contemp., Out 2015, vol.19, no.5, p.626-648. ISSN 1415-6555


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