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 Veiga, Ricardo Teixeira, Urdan, André Torres and Matos, Celso Augusto de Estetização do Marketing. Rev. adm. empres., Abr 2014, vol.54, no.2, p.232-238. ISSN 0034-7590
    · text in portuguese


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 Vieira, Valter Afonso and Matos, Celso Augusto de A influência da apresentação do preço sobre as avaliações dos clientes. Rev. adm. contemp., Ago 2012, vol.16, no.4, p.544-565. ISSN 1415-6555


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 Matos, Celso Augusto de. Uma generalização empírica sobre comunicação boca a boca usando metanálise. Rev. adm. contemp., Out 2011, vol.15, no.5, p.877-896. ISSN 1415-6555


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 Matos, Celso Augusto de and Veiga, Ricardo Teixeira How to deal with negative publicity: the importance of consumer involvement. Rev. adm. contemp., 2005, vol.9, no.spe2, p.47-62. ISSN 1415-6555


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 Matos, Celso Augusto de and Veiga, Ricardo Teixeira How to deal with negative publicity: the importance of consumer involvement. BAR, Braz. Adm. Rev., June 2005, vol.2, no.1, p.57-72. ISSN 1807-7692
    · abstract in english    · text in english


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