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Database :	article
Search on :	MELLO, SERGIO C. BENICIO DE [Author]
References found :	7 [refine]
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Leão, André Luiz Maranhão de Souza and Mello, Sérgio C. Benício de Conhecendo o "valor do cliente" de um jornal on-line. Rev. adm. empres., Set 2003, vol.43, no.3, p.22-35. ISSN 0034-7590

· abstract in portuguese | english · text in portuguese

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Mello, Sérgio C. Benício de and Collins, Martin Convergent and discriminant validity of the perceived risk scale in business-to-business context using the multitrait-multimethod approach. Rev. adm. contemp., Dec 2001, vol.5, no.3, p.167-186. ISSN 1415-6555

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Mello, Sérgio C. Benício de. Comentários: o que é o conhecimento em marketing no Brasil, afinal?. Rev. adm. contemp., Jun 2006, vol.10, no.2, p.203-212. ISSN 1415-6555

· text in portuguese

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Marçal, Maria Christianni Coutinho et al. A perspectiva dialógica no agir empreendedor: um estudo de caso em uma lan house. REAd. Rev. eletrôn. adm. (Porto Alegre), Dez 2012, vol.18, no.3, p.813-828. ISSN 1413-2311

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Mello, Sérgio C. Benício de and Leão, André Luiz Maranhão de Souza "Sentimento de apego": descoberta de um valor do cliente pós-moderno?. Cad. EBAPE.BR, Mar 2006, vol.4, no.1, p.01-17. ISSN 1679-3951

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Mello, Sérgio C. Benício de and Fonsêca, Francisco Ricardo Bezerra Revisitando a identidade do relacionamento marca-consumidor: repensando as estruturas nessas relações comerciais. Cad. EBAPE.BR, Set 2008, vol.6, no.3, p.01-19. ISSN 1679-3951

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Leão, André Luiz M. de Souza and Mello, Sérgio C. Benício de The means-end approach to understanding customer values of a on-line newspaper. BAR, Braz. Adm. Rev., Apr 2007, vol.4, no.1, p.1-20. ISSN 1807-7692

· abstract in english · text in english

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