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Silva, Lúcia Aparecida da, Merlo, Edgard Monforte and Nagano, Marcelo Seido Uma análise dos principais elementos influenciadores da tomada de decisão de compra de produtos de marca própria de supermercados. REAd. Rev. eletrôn. adm. (Porto Alegre), Abr 2012, vol.18, no.1, p.97-129. ISSN 1413-2311

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