Resumo Este estudo tem como objetivo identificar as diferenças entre as ações de marketing verde e de tendência ao greenwashing, bem como suas implicações para as práticas de desenvolvimento socioambiental das empresas, com base em dados do Banco do Brasil S.A. e Natura & Co. Utilizou-se uma pesquisa qualitativa, descritiva e estudo de caso múltiplo, realizado com análise de documentos, como relatórios anuais, além de outras informações disponíveis aos consumidores pelas duas empresas em seus sites. A análise documental foi orientada pela check-list construída a partir da revisão teórica. A pesquisa evidenciou que as duas organizações analisadas seguem princípios éticos na publicização de suas ações no âmbito da sustentabilidade, nas dimensões ambiental e social, configurando desta forma o modelo de marketing verde, preconizado na literatura científica, distanciando-se da tipificação de greenwashing. Tanto o Banco do Brasil como a Natura & Co. demonstram, por meio de relatórios disponibilizados em seus sites, a realização de ações e apoio a projetos, tanto sociais, como ambientais, que, ao serem objeto de comunicação ao mercado e stakeholders, evidenciam características de veracidade, com indicação de fontes e documentos que comprovam a efetiva execução de ações citadas. Destarte, é possível inferir que se trata de marketing verde e não greenwashing.

Abstract This study aims to identify the differences between green marketing initiatives and greenwashing, as well as their implications for companies’ social and environmental development practices. It relies on data from Banco do Brasil S.A. and Natura & Co. A qualitative, descriptive and multiple case study was employed, involving an analysis of documents such as annual reports and other publicly available information on the companies’ websites. The documentary analysis was guided by the checklist developed from the theoretical review. The research findings indicate that both organisations analysed adhere to ethical principles when communicating their sustainability efforts in environmental and social dimensions, thus aligning with the green marketing model advocated in scientific literature and distancing them from the representation of greenwashing. Banco do Brasil and Natura & Co., as evidenced in reports available on their websites, demonstrate genuine actions and support projects in both social and environmental domains. Communication with the market and stakeholders includes verifiable details, sources, and documents, establishing credibility and affirming that the reported actions were indeed implemented. Consequently, it is possible to infer that the practices observed align with green marketing rather than greenwashing.

Abstract In view of enhanced Pc applications, doped materials have drawn much attention. The present work focused on synthesizing pure and Pd doped WO3 Np, which were used as Pc for MB and RhB aqueous solutions discoloration, under VL, by a unique MWI technique. XRD and TEM studies revealed that Pd dopant did not influence WO3 samples structure and morphology, since they had mono-dispersed spherical forms, with an average diameter of about 50-30 nm. Optical spectra showed a red shift in the absorption edges, with an increase in Ct of Pd from 0 to 10 wt%, which indicates the decrease in Eg of WO3 with Pd doping. Eg was calculated as 3.02, 2.84 and 2.73 eV, for pure and Pd (5 and 10 wt%) doped WO3 samples, respectively. Pc intensity of Pd doped WO3 was significantly higher than that of the pure one. This was due to the recombination of photo-excited electrons and holes. Pc activities of pure and Pd doped WO3 samples were analyzed based on their ability to degrade MB and RhB dyes under VL. Pd doped WO3 showed better Pc degradation, due to an increase in SA, and a decrease in Eg and O vacancies.

Resumen El interés por el estudio de la escritura ha acompañado a Raúl Dorra durante toda su obra teórica. Desde sus inicios fue cultivándolo al compás de los vertiginosos cambios históricos, culturales y tecnológicos que impactaron en las teorías sobre el lenguaje y el signo, como así también en el ámbito de la comunicación humana. Dorra estudia la historia de la escritura, su incidencia en el orden verbal y social, sus implicancias en el orden mental, en las formas de la percepción, la memoria y la subjetividad humanas; examina asimismo su dimensión artística y sus proyecciones simbólicas, y hacia el final reflexiona sobre sus readecuaciones contemporáneas. El propósito de este trabajo es ofrecer un panorama teórico de los estudios dorreanos sobre el tema de la escritura atendiendo a sus diferentes etapas y proyecciones.

Abstract An interest for the study of writing has accompanied Raúl Dorra throughout his theoretical work. Since his beginnings, he has been cultivating it to the rhythm of the vertiginous historical, cultural, and technological changes that impacted the theories on language and sign and in the field of human communication. Dorra studies the history of writing, its impact on the verbal and social order, its implications for the mental order, the forms of perception, memory, and human subjectivity; he also examines its artistic dimension and its symbolic values, and towards the end of his career he reflects on its contemporary readjustments. The purpose of this work is to offer a theoretical panorama of Dorrean studies on the subject of writing, paying attention to its different stages and projections.

Résumé L'intérêt de Raúl Dorra pour l'étude de l'écriture l'a accompagné tout au long de son travail théorique. Dès le début, il l'a cultivé au rythme des vertigineux changements historiques, culturels et technologiques qui ont eu un impact sur les théories du langage et du signe et sur le domaine de la communication humaine. Dorra étudie l'histoire de l'écriture, son impact sur l'ordre verbal et social, ses implications dans l'ordre mental, dans les formes de la perception, de la mémoire et de la subjectivité humaine ; il examine également sa dimension artistique et ses projections symboliques et, vers la fin, il réfléchit à ses réajustements contemporains. L'objectif de cet article est de proposer un aperçu théorique des études dorréennes sur le thème de l'écriture, en tenant compte de ses différentes étapes et projections.

Resumen En este artículo se examina el concepto de oralidad en los campos científico y didáctico desde un espacio de interés específico: la oralidad calculada y controlada que se registra en culturas letradas y que necesita mediación didáctica. El nombre oralidad no presenta, en el léxico compartido, la complejidad del nombre escritura debido a que su conceptualización se presenta indirectamente derivada del adjetivo oral. En las ciencias del lenguaje, la oralidad se delimita desde el adjetivo oral como par de la variante oral-escrito, pero sin reducir esta distinción a una categoría mediológica. Desde fuera de los estudios lingüísticos, se expone un posicionamiento superador de la visión de polaridad y homogeneidad de los dominios oralidad y escritura. En las concepciones de docentes de enseñanza secundaria en Argentina, la oralidad se percibe mayormente como modalidad de comunicación homogénea, opuesta a la escritura.

Abstract This article examines the concept of orality in the scientific and didactic fields from a space of specific interest: the calculated and controlled orality that is registered in literate cultures and that needs didactic mediation. The name orality does not present, in the shared lexicon, the complexity of the name writing because its conceptualization is indirectly derived from the adjective oral. In the language sciences, orality is delimited from the oral adjective as a pair of the oral-written variant, but without reducing this distinction to a mediological category. From outside linguistic studies, a position that overcomes the vision of polarity and homogeneity of the orality and writing domains is exposed. In the conceptions of secondary school teachers in Argentina, orality is perceived mostly as a homogeneous communication modality, as opposed to writing.

Résumé Cet article examine le concept d'oralité dans les domaines scientifique et didactique à partir d'un espace d'intérêt spécifique : l'oralité calculée et contrôlée qui est enregistrée dans les cultures lettrées et qui nécessite une médiation didactique. Le substantif oralité ne présente pas, dans le lexique commun, la complexité du substantif écriture car sa conceptualisation se présente indirectement dérivée de l'adjectif oral. Dans les sciences du langage, l'oralité est délimitée à partir de l'adjectif oral comme un couple de la variante oral-écrit, mais sans réduire cette distinction à une catégorie médiologique. En-dehors des études linguistiques, une position est avancée qui dépasse la polarité et l'homogénéité des domaines de l'oral et de l'écrit. Dans les conceptions des enseignants du secondaire en Argentine, l'oralité est perçue principalement comme un mode de communication homogène, par opposition à l'écriture.

Resumen El Repositorio Nacional de Materiales Orales consiste en una base de datos electrónica y una serie de interfaces de captura y consulta de información en línea. En este trabajo se abordarán los antecedentes del Repositorio con las discusiones teóricas y prácticas que permitieron su elaboración. También se presentará una breve revisión de su desarrollo y se tratarán algunos aspectos vinculados a su funcionalidad.

Abstract The National Repository of Oral Materials is an electronic database and a series of interfaces for capturing and consulting information online. In this work the antecedents of the Repository will be approached with the theoretical and practical discussions that allowed its elaboration. A brief review of its development will also be presented, and some aspects related to its functionality will be discussed.

Résumé Le Dépôt National de Documents Oraux se compose d'une base de données électronique et d'une série d'interfaces de saisie et de consultation d'informations en ligne. Ce document aborde l'historique du dépôt et les discussions théoriques et pratiques qui ont conduit à son développement. Il présentera également une brève revue de son développement et discutera de certains aspects liés à sa fonctionnalité.

Generally, departments of accounting at universities in South Africa that are accredited by the South African Institute of Chartered Accountants (SAICA) mainly focus on teaching the syllabus as prescribed by the Institute. There is no research methodology module in this syllabus neither at undergraduate nor honours level. To qualify as a chartered accountant, one needs to pass an honours degree in accounting and write and pass two board exams. A qualified chartered accountant (CA/SA) will most likely encounter a research methodology module for the first time at master's-degree level. Since 2008, in addition to teaching and learning and community engagement, the departments of accounting have embraced their scholarly activities, which include supervision and/or publishing. As a result, there is an increased effort by the departments of accounting to have its staff members with a chartered accountancy qualification to enrol for master's and doctoral degrees (De Jager, Lubbe, Papageorgiou 2018). It is commonly believed that it seems easier to supervise students or write articles after attaining these qualifications. The purpose of this study was to investigate the barriers that are encountered by academics from a chartered accountancy background to engage in scholarly activities willingly. A qualitative research approach was followed in this study and data was collected by means of interviews. The population was accounting academics at the North-West University. The analysis of data was done qualitatively by means of thematic analysis. The findings revealed barriers such as not knowing where to start due to lack of background or knowledge in conducting research, time, workload, lack of management and lack of access to experienced mentors.

BACKGROUND: Pulmonary vein isolation (PVI) with cryoballoon catheter ablation (CBA) is a well-established and widely adopted method for the treatment of patients with atrial fibrillation (AF) to prevent recurrences of AF. CBA adoption in South Africa (SA) and outcome data in SA patients are limited. OBJECTIVES: To evaluate real-world usage, safety and effectiveness of CBA in SA. METHODS: In this sub-analysis of the Cryo Global Registry, 81 participants with paroxysmal AF (PAF) and persistent AF (PsAF) were enrolled between 2017 and 2021 across two private SA hospitals. Baseline characteristics, procedural characteristics, 12-month safety, effectiveness (atrial arrhythmia recurrence), healthcare utilisation (repeat ablation and all-cause hospitalisation), quality of life (QoL; measured by EQ-5D-3L) and predefined symptoms were reported on. RESULTS: Participants in the SA cohort were a mean (standard deviation) of 60 (12) years old, 19 (23.5%) were female, and 48 (59.3%) presented with PAF. The overall presence of baseline comorbidities in the SA cohort was relatively low compared with the entire Cryo Global Registry cohort. The acute PVI success rate was high (98.8%). Two serious procedure-related adverse events occurred in 2 (2.5%) participants in the SA cohort. Freedom from arrhythmia recurrence was 97.4% (95% confidence interval (CI) 83.2 - 99.6%) in PAF and 78.4% (95% CI 58.1 - 89.7%) in persistent AF (p=0.035). Kaplan-Meier estimates for freedom from repeat ablations and all-cause hospitalisations were 97.0% (95% CI 88.4 - 99.2%) and 98.5% (95% CI 90.0 - 99.8%), respectively. Participants reported significant improvement in EQ-5D-3L index score and symptoms from baseline (0.90 (0.11)) - 12 months (0.97 (0.07), p<0.001. CONCLUSION: CBA standard-of-care procedures in SA resulted in a high clinical freedom from arrhythmia recurrence, with a low risk of safety events within 12 months post ablation. In addition, participants experienced an improvement in QoL and high freedom from healthcare utilisation at 12 months. The obtained results will be important for guiding clinical decisions around CBA in SA.

BACKGROUND: Local and international research has identified rural origin as an important reason why healthcare professionals (HCPs) work in rural areas, and in South Africa (SA) considerable effort has gone into recruiting and training rural-origin students. However, there is little information in the SA literature on where graduates supported by these initiatives work, and whether they contribute to the rural workforce long term. OBJECTIVE: To determine the number of years that rural-origin Umthombo Youth Development Foundation (UYDF)-supported graduates of different disciplines worked at rural public healthcare facilities (PHCFs). METHODS: A retrospective descriptive study reviewed work record data of 405 UYDF graduates, to calculate the number of years they worked at a rural PHCF. Data were analysed descriptively and presented in tables with totals and percentages. RESULTS: Ninety percent (363/405) of UYDF-supported graduates returned to work at a rural PHCF. High percentages of social workers (85%), optometrists (80%), speech therapists, nurses (72%) and dental therapists (70%) worked for >5 years at a rural PHCF, while only 13% of audiologists, 14% of doctors, 29% of pharmacists, and 28% of dentists and occupational therapists worked at a rural PHCF for >5 years. Ten percent (42/405) of graduates did not work at a rural PHCF at all. A total of 110/124 (89%) of doctors supported by UYDF had worked at a rural PHCF, with 32% (40/124) working at a rural PHCF for >3 years. Overall, 54% of UYDF-supported graduates (219/405) worked for >3 years at a rural PHCF, and 38.5% (157/405) worked for >5 years at rural PHCFs. The majority of UYDF graduates had contributed towards long-term staffing of rural PHCFs. Lack of professional development opportunities at rural PHCFs as well as the reduced number of funded posts at rural PHCFs reduced the effectiveness of the UYDF initiative. CONCLUSION: The UYDF Scholarship Scheme has shown that investment in rural students through a bonded scholarship can contribute to staffing rural PHCFs, as >90% of graduates worked at rural PHCFs, and for some disciplines >70% of graduates worked for >5 years at a rural PHCF. Allied HCPs worked on average for longer periods at rural PHCFs than doctors.

This research aims to know the support services (SSs) for the inclusion of Higher Education Institutions (HEIs) in Mexico, and detect the barriers that exist in them for the achievement of an effective inclusion of students with visual impairment (VI), as well as, to know the proposals of students with VI for the improvement of these services. This analysis was attended by twelve students, from eight universities in Mexico, from different semesters and professional careers. Based on the analysis of data, the responses were structured by topics focused on investigating the SSs of HEIs, the barriers faced by students with VIs in these services and their proposals for improvement. The results yielded information regarding the scarcity of HEIs in Mexico for inclusion and the weight they have for student learning with VI, and also pointed to a task more focused on administrative, than pedagogical. It was concluded that it is necessary to analyze where the HEIs are in the inclusion process, not only to ensure access and incorporation of students with VIs, but to recognize the various profiles and provide effective support services.

Esta investigación tiene como propósito conocer los servicios de apoyo (SA) para la inclusión con que cuentan las Instituciones de Educación Superior (IES) en México, y detectar las barreras que existen en los mismos para el logro de una inclusión efectiva del alumnado con discapacidad visual (DV), así como también, conocer las propuestas del estudiantado con DV para la mejora de estos servicios. Se contó con la participación de doce estudiantes, de ocho universidades de México, de diferentes semestres y carreras profesionales. Partiendo del análisis de los datos, se estructuraron las respuestas por temáticas enfocadas en indagar los SA con que cuentan las IES, las barreras a las que se enfrenta el alumnado con DV en estos servicios y las propuestas de los mismos para su mejora. Los resultados arrojaron información concerniente a la escasez en los SA para la inclusión con que cuentan las IES en México y el peso que tienen para el aprendizaje del alumnado con DV, además apuntaron a una tarea más centrada en lo administrativo, que en lo pedagógico. Se concluyó que es necesario analizar en qué parte del proceso de inclusión se encuentran las IES, no sólo para garantizar el acceso e incorporación del alumnado con DV, sino para reconocer los diversos perfiles y brindar servicios de apoyo efectivos y eficaces.

Esta pesquisa tem como objetivo conhecer os serviços de apoio (SA) para a inclusão com que contam as Instituições de Ensino Superior (IES) no México e identificar as barreiras que existem nos mesmos para conseguir uma inclusão efetiva do estudante com deficiência visual (DV), bem como conhecer as propostas do estudante com DV para a melhoria destes serviços. Contou-se com a participação de doze estudantes, de oito universidades do México, de diferentes semestres e carreiras profissionais. Com base na análise dos dados as respostas foram estruturadas por temas centrados em investigar os SA existentes nas IES, as barreiras enfrentadas pelos alunos com DV nestes serviços e as propostas dos mesmos para melhoria. Os resultados obtiveram informação referente à escassez nos SA para a inclusão com que contam as IES no México e o peso que têm para a aprendizagem do aluno com DV. Além disso, apontaram para uma tarefa mais centrada no administrativo que no pedagógico. Concluiu-se que é necessário analisar em que parte do processo de inclusão se encontram as IES; não só para garantir o acesso e incorporação dos alunos com DV, mas também para reconhecer os diversos perfis e prestar serviços de apoio eficazes.

Vaccination is key to eliminating hepatitis B virus infection in South Africa (SA). Despite introducing immunisation in 1995, as part of the expanded programme of immunisation (EPI), hepatitis B virus infection remains endemic, and EPI vaccine coverage is incomplete. In addition to infants, non-immune adults at risk of infection through their occupation or with behavioural risk factors should receive vaccination. SA has many individuals with diabetes mellitus (a prevalence of almost 13%), obesity, HIV (8.45 million) or older age (5 million >60 years old), associated with a poorer vaccine response. Recently two new hepatitis B vaccines have been licensed: HEPLISAV-B includes an adjuvant that improves immunogenicity and has shown improved vaccine response in individuals with HIV, old age or diabetes mellitus. PreHevbrio, which includes three hepatitis B surface protein domains, instead of one, may also be more immunogenic, although clinical study data are still limited. These two novel vaccines have not yet been investigated in children and licensed in SA. Should HEPLISAV-B become available in SA, it may be particularly valuable to target high-risk groups in the country, such as people living with HIV, who show a poor response to the currently licensed vaccine.

Determining the death burden for prioritising public health interventions necessitates detailed data on the causal pathways to death. Postmortem minimally invasive tissue sampling (MITS), incorporating histology, molecular and microbial culture diagnostics, enhances cause-of-death attribution, particularly for infectious deaths. MITS proves a valid alternative to full diagnostic autopsies, especially in low- and middle-income countries. In Soweto, South Africa (SA), the Child Health and Mortality Prevention Surveillance (CHAMPS) programme has delineated over 1 000 child and stillbirth deaths since 2017. This SA CHAMPS site supports advocating for the use of postmortem MITS as routine practice, for more granular insights into under-5 mortality causes. This knowledge is crucial for SA's pursuit of Sustainable Development Goal 3.2, targeting reduced neonatal and under-5 mortality rates. This commentary explores the public health advantages and ethicolegal considerations surrounding implementing MITS as standard of care for stillbirths, neonatal and paediatric deaths in SA. Furthermore, based on the data from CHAMPS, we present three pragmatic algorithmic approaches to the wide array of testing options for cost-effectiveness and scalability of postmortem MITS in South African state facilities.

BACKGROUND: In South Africa (SA), injuries are the second leading cause of years of healthy life lost, and interpersonal violence dominates the SA injury profile. Half of all injury-related deaths in SA are intentional, and firearms contribute to a quarter of these deaths. Injury surveillance systems are essential to develop, implement and monitor strategies that reduce preventable trauma OBJECTIVES: To describe the burden of patients with firearm injuries and their outcomes at district-level emergency centres in the Western Cape METHODS: This study was a retrospective analysis of a prospectively collected database. All patients who presented to two district-level emergency centres with a firearm injury over a 12-month period (1 January 2019 - 31 December 2019) were eligible for inclusion RESULTS: Firearm injuries represented 5.7% of the trauma burden at the two district emergency centres. Of the 776 patients with firearm injuries who were included, the median age was 27 years, and 91% were male. A total of 520 (67%) patients self-presented, and there were 18 (2.3%) deaths in the emergency centre and a further 23 (3%) as inpatients. Of the total where wound location was determined (n=595), 30.4% sustained more than one firearm injury, and 112 out of the 167 admitted to Mitchells Plain Hospital required at least one visit to theatre. This accounted for 413 theatre hours and 1 376 inpatient bed days at Mitchells Plain Hospital. A significant proportion of patients (n=219, 29%) were transferred from the emergency centres to a tertiary service for further care CONCLUSION: Firearm injuries represent a substantial proportion of the trauma burden at district emergency centres in the Western Cape Province. Managing patients with firearm injuries is resource intensive, as evident by their high acuity, the need for operative care, the long length of stay, the high burden on emergency medical services with interfacility transfers and the high demand for tertiary care. Data from this study aid our understanding of the prevalence and burden of firearm injuries at district level emergency centres, and multisectoral action, supported by evidence-based primary and secondary preventive strategies, is required to reduce the burden of firearm injuries, and mitigate their effects

BACKGROUND: Community health worker (CHW) programmes contribute towards strengthening adherence support, improving maternal and child health outcomes and providing support for social services. They play a valuable role in health behaviour change in vulnerable communities. Large-scale, comprehensive CHW programmes at health district level are part of a South African (SA) strategy to re-engineer primary healthcare and take health directly into communities and households, contributing to universal health coverage OBJECTIVE: These CHW programmes across health districts were introduced in SA in 2010 - 11. Their overall purpose is to improve access to healthcare and encourage healthy behaviour in vulnerable communities, through community and family engagements, leading to less disease and better population health. Communities therefore need to accept and support these initiatives. There is, however, inadequate local evidence on community perceptions of the effectiveness of such programmes METHODS: A cross-sectional descriptive study to determine community perceptions of the role and contributions of the CHW programme was conducted in the Ekurhuleni health district, an urban metropolis in SA. Members from 417 households supported by CHWs were interviewed in May 2019 by retired nurses used as fieldworkers. Frequencies and descriptive analyses were used to report on the main study outcomes of community acceptance and satisfaction RESULTS: Nearly all the study households were poor and had at least one vulnerable member, either a child under 5, an elderly person, a pregnant woman or someone with a chronic condition. CHWs had supported these households for 2 years or longer. More than 90% of households were extremely satisfied with their CHW; they found it easy to talk to them within the privacy of their homes and to follow the health education and advice given by the CHWs. The community members highly rated care for chronic conditions (82%), indicated that children were healthier (41%) and had safer pregnancies (6% CONCLUSION: As important stakeholders in CHW programmes, exploring community acceptance, appreciation and support is critical in understanding the drivers of programme performance. Community acceptance of the CHWs in the Ekurhuleni health district was high. The perspective of the community was that the CHWs were quite effective. This was demonstrated when they reported changes in household behaviour with regard to improved access to care through early screening, referrals and improved management of chronic and other conditions

Abstract Systemic Arterial Hypertension is a multifactorial clinical condition associated with severe outcomes such as stroke and death. One of the main modifiable risk factor for hypertension is an unhealthy diet, often characterized by the consumption of ultraprocessed foods such as sweetened beverages. We aimed to investigate the relationship between the consumption of sweetened beverages, both sugar-sweetened and artificially sweetened, and the prevalence of hypertension in adults. A cross-sectional, household, population-based study with 1,162 adults from two Brazilian cities were carried out. The consumption of food groups and sweetened beverages was obtained by food frequency questionnaire and other data were self-reported. Weight, height, and waist circumference were measured. The association between sweetened beverages consumption and hypertension was analyzed using Poisson regression models, expressed as Prevalence Ratio. The prevalence of hypertension was 16.7%, with no significant difference between genders. The prevalence of consumption of sweetened beverages was 70.3% in men and 54.6% in women, being significantly higher in men. Women who consumed sugar-sweetened and artificially sweetened beverages 6 to 7 days per week had 92% higher prevalence of hypertension compared to those who did not consume or consumed at a lower frequency. Furthermore, women who consumed artificially sweetened beverages at least 1 time per week had 3.36 times higher prevalence of hypertension. The habitual consumption of sweetened beverages may be an important risk factor for hypertension, especially the consumption of diet beverages, which are often marketed as healthier than sugar-sweetened beverages.

Resumen La Hipertensión Arterial Sistémica es una condición clínica multifactorial asociada a resultados graves como el ictus y la muerte. Uno de los principales factores de riesgo modificables de la hipertensión es una dieta poco saludable, a menudo caracterizada por el consumo de alimentos ultraprocesados como las bebidas endulzadas. Nuestro objetivo fue investigar la relación entre el consumo de bebidas endulzadas, tanto azucaradas como edulcoradas artificialmente, y la prevalencia de hipertensión en adultos. Se realizó un estudio transversal, domiciliario y poblacional con 1,162 adultos de dos ciudades brasileñas. El consumo de grupos de alimentos y bebidas endulzadas se obtuvo mediante cuestionario de frecuencia de alimentos y los demás datos fueron autoinformados. Se midieron el peso, la talla y el perímetro de la cintura. La asociación entre el consumo de bebidas endulzadas y la hipertensión se analizó mediante modelos de regresión de Poisson, expresados como Ratio de Prevalencia. La prevalencia de hipertensión fue del 16,7%, sin diferencias significativas entre géneros. La prevalencia de consumo de bebidas endulzadas fue del 70,3% en los hombres y del 54,6% en las mujeres, siendo significativamente mayor en los hombres. Las mujeres que consumían bebidas azucaradas y edulcoradas artificialmente entre 6 y 7 días a la semana tenían 92% mayor prevalencia de hipertensión que las que no consumían o consumían con una frecuencia menor. Además, las mujeres que consumían bebidas edulcoradas al menos 1 vez por semana tenían una prevalencia de hipertensión 3,36 veces mayor. Así pues, el consumo habitual de bebidas endulzadas puede ser un importante factor de riesgo de hipertensión, especialmente el consumo de bebidas dietéticas, que a menudo se comercializan como más saludables que las bebidas azucaradas.