Assuming Theodore Adorno's criticism about the cultural industry, which turns it into a means of production of consumer behavior, we try to demonstrate how the grammar of perversion tends to monopolize the forms of pleasure in post-modernity. According to our hypothesis, consumer production recodifies the primal repression conceived by Freud: that grammar suppresses libidinal satisfaction in the same manner that primal repression does. However, instead of utilizing dissatisfied powers of the libido into work, such grammar directs erotic surfeit towards the pleasure of consuming: this way, it follows the perverse model of satisfaction in order to attend the economic interests.
Consumers; primal repression; cultural industry; sublimation; libido