In this paper, we report the results of a research in which we have investigated linguistic resources when 'book' is taken as subject-matter of news. We have considered subjects presented in Folha de S. Paulo newspaper, in March 2008, and published in either its variety section - Ilustrada, or in its literary supplement - Mais!. Thus, we faced a variety of texts, composed by characteristic discursive genres. Nevertheless, some of these texts called up our attention because, even being published as news, they were similar to literary ones, probably due to the venue in which they were published and because of the intended public reader. Besides, we could conceive that discourses represent world, therefore, their enunciations are parts of represented worlds, phenomenon which justifies the association between the conception proposed by Maingueneau and the scene enunciation category. We also used the concepts of ethos and pathos, because, despite we had two sections of the same newspaper, they were developed as having distinct publics. Taking these theoretical notions as supporting frame, we intended to stress the construction of the reader's image in the constitution of the newspaper sections, as well as to justify the distinguished approach of the subject 'book' as news source by Folha de S. Paulo newspaper.
Enunciation scene; Discourse; Ethos; Books; Pathos