Photography, architecture, art and advertising: the Brasilia of Marcel Gautherot in magazines, fairs and exhibitions

Between the end of 1950's and the earlier 1960's, the French photographer Marcel Gautherot (1910 - 1996) traveled several times to Brasilia in order to register the city under construction and the architeture of the new capital. Contracted by Oscar Niemeyer (1907-2012), by Novacap (Government Urbanization Company of the New Capital) and by commercial companies, he produced one of the most important visual testemonies about the subject. His images were largely published in magazines and exhibitions in Brazil and foreign countries. This article analyses the divulgation of Gautherot's pictures in these contexts, during the time that they were taken. It analyses the senses of his photos when part of modern graphic design projects and very sophisticated exhibitions. On the other hand, Gautherot was aware of and took pictures of the areas of poverty around the Pilot Plan of Brasilia. However, in the 1950's and 1960's, he didn't find medias interested in publishing these images.

Marcel Gautherot; Brasilia; Photography; Modern architecture; Divulgation; Sacolândia