ABSTRACT
The article discusses the historical relevance for initiative and costumes related to the Brazilian modernist fashion, in to the pioneer Instituto de Arte Contemporânea from the Museu de Arte de São Paulo - IAC-Masp - in the context of it’s activities between 1950 and 1953. It was analyzed the Habitat magazine and O Cruzeiro magazine. On this way, it was proposed to show the contribution of this period in the Brazilian modernist fashion, not valorized, but relevant in that time and until nowadays.
Keywords:
brazilian fashion; teaching of fashion design; brazilian modernism; textile chain