In this paper, Hal Foster gives us an account of what he calls the "revenge of capitalism on postmodernism" through design. Beginning with the renewed interest of the years 2000 in Art Nouveau, which resulted in exhibitions and studies, he compares this style with the total design of our days, of which Bruce Mau is his main example. From Fordism to consumerism, the shifts that led to the expansion of a kind of design and to the loss of subjectivity underlie Foster's claim for distinctions that "provide culture with running-room".
design; Art Nouveau; consumer capitalism; postmodernism; Bruce Mau