Abstract
The press media, from the mid-1990s, has become one of the key players for the consolidation of educational evaluation policies in Brazil. Analyzing the Folha de São Paulo newspaper and Veja and Época magazines, in the period between 1995 and 2010, the paper reveals the way the press media advertises and uses evaluation results. It is concluded that the analyzed media have contributed to the legitimization of educational evaluation. Present in the articles is the notion that evaluation is a test that makes possible the control of the quality of education.
Keywords
Educational evaluation; Press media; Educational Policies