BETWEEN STYLE AND SOCIAL CONDITION: immersive journalism and the paradoxes of legitimation in the entrepreneurial culture1

ENTRE O ESTILO E A CONDIÇÃO SOCIAL: jornalismo imersivo e os paradoxos de legitimação na cultura empreendedora

ENTRE EL ESTILO Y LA CONDICIÓN SOCIAL: el periodismo de inmersión y las paradojas de la legitimación en la cultura empresarial

ABSTRACT

Based on theoretical and methodological dialogue with literary theory, this article aims to characterize immersive journalism as a hybrid genre by discussing the appropriation and combination of varying forms of expression and how they stretch the limits of traditional journalistic formats. Moreover, it seeks to identify the characteristics of this type of journalism used to re-legitimize the professional field within the paradoxes in which they emerge. The debate centers around the main argument that, in the context of immersive journalism, a hegemonic mediation is established between a narrative style (a journalistic way of narrating) and the social condition (a hegemonic cultural pattern representative of contemporaneity) which is demarcated by the demands of entrepreneurial culture.

Key words
Immersive journalism; Entrepreneurial culture; Re-legitimize; Aestheticexpressive dimension