Generally, party programmes are neglected in Brazil owing to their alleged (and assumed) irrelevance. It is argued that given that such documents are designed on order and with propaganda purposes, they could hardly be accepted as depictions of the parties’ true political positions. However, such an assessment lacks empirical verification. This article tests the hypothesis that Brazilian parties emphasise distinct questions in their manifestos. This hypothesis is based on saliency theory, according to which parties can be distinguished from one another depending on the themes they choose to prioritise. Content analysis technique was applied to the texts, using an adaptation of the categories of the Manifesto Research Group. The results indicate that the programmes do not have the same content, and neither are the differences in their emphases random. It is possible to distinguish between Brazilian parties not only by the kinds of questions they emphasise more, but also by those that they emphasise less.
Keywords:
Parties; Programmes; Manifestos; Emphases; Content analysis