This article discuss the complexity of relationship among adults and children at the present time, emphasizing reception of TV cartoons. The theoretic-methodological orientation has been adopted from the Latin-American Cultural Studies which, aggregating with the phenomena of communication and culture and refuting the idea of passivity in front of the TV, defends that the mediations which influence the reception process contribute to the production of senses on watching. In this way, a child was chosen as culture producer in front of TV. The article analyses the statements of 9 and 10 years old children from two schools, one private and one public, pointing out the medations related to the cartoons audience, which determine the disagreements and agreements among children and adults.
Cartoons; Culture; Mediations