The objective of the paper is to establish a panorama of the evolution of the enterprise's social responsibility - RSE in the banking sector, by means of the analysis of the Social Balance of the Banks. The social balance of a period of eleven years consecutive, published for a representative association of the sector, the Brazilian Federacy of the Associations of Banks - Febraban, were analysed. The social balance is considered a multiplying structural arrangement of the RSE, besides disclosing the given treatment to the question. The analysis of the data shows that social responsability was modified along the years (as the practical one of the social responsibility goes if modifying to the long one of the years) - from a relatively simple report in 1993, it reaches to one high level of sophistication, incorporating the economic, environmental and social dimensions of its activities, products and services, in 2002. Thus, while the subject goes gaining amplitude and prominence in Brazil, the social balance goes refining and being modified in order to reflect the new standards demanded for the society, in a reorientation of the actions aiming to acquire greater social legitimacy.
Cadma; Social Balance; Social Responsability; Banks
