The objective of this study is to reflect upon the possibility of developing qualitative research on subjective social events such as language, culture and image. We understand that these three social activities are cleary revealed as examples of a globalization process that has been in progress since the end of the last century. To illustrate this idea, we present a research developed about image negotiation in English as a foreign language classrooms based on the theoretical concepts of Applied Linguistics, Interactional Sociolinguistics and Conversational Analysis.
verbal interaction; qualitative research; language; culture; image negocition
