The transformation of higher education in Brazil: a case study on the creation of a private educational giant

Transformación de la educación superior en Brasil: un estudio de caso sobre la creación de un gran grupo educativo privado

Abstract

In recent decades, universities have experienced substantial change. Several studies in Brazil and abroad adopted a critical perspective on the marketization of higher education. This paper contributes to this stream of research and focuses on the transformation of a large private university in Brazil. After an investment fund acquired an equity stake in this university, the institution implemented new teaching and administrative practices and adopted values embraced by private financial organizations and a set of so-called modern management methods. We present the case and discuss the perspectives for private higher education institutions and their faculties. We also claim that private universities should be theorized as hybrid organizations. Finally, we speculate on the vectors that could contribute to a positive transformation of private universities.

Keywords:
Marketization; Higher education institutions; Case study; Hybrid organizations