This work analyzes of that it forms the process of "empresarizacion" in Figueirense Futebol Club (SC) exerts influence on its mechanisms of organizational control, "empresarizacion" is understood, here, as the process for which an organization adopts characteristics and typical traces of enterprise organizations. The present study it is characterized as description-interpretative. The choice of this club was given in intentional and not probabilistic way, because it congregates characteristics that allow to point out it as case to illustrate the questions that are part of this study and given its representation in the current Brazilian football scene. It was perceived, in this study, that the soccer club has modified its mechanisms of management and control, and so to adapt itself it the elements that it characterizes of the expansion of the market logic gifts in the environment. The loss of the substantive dimension of activities as the soccer is the concern of deep that it seats this work, that questions on what it will go to also substitute practical porting but the culture in the social face-hardenings of the individuals, its bows of belongs and its cultural identity.
"Empresarizacion"; control; Figueirense Soccer Club
