This paper addresses the role of different actors in social management, focusing on the deliberative process of citizenship. Specifically, we intend to analyze the construction of the program to extract wild fern that occurred in the city of Ilha Comprida. The case in point occurred in the Vale do Ribeira, located in the territory of citizenship in São Paulo. To achieve the goals of the study, the research methodology used was oral history. Eleven interviews were conducted with public managers, municipal, state and federal technicians, and especially members of the local community. The data, information and interviews were systematized as a case study. The survey results showed the importance of a combination of tacit knowledge, technical and scientific experience in the construction of an innovative and relevant experience in this area of citizenship. In addition, it was concluded that the flow of present actions in the decision making process is permeated by several facts, dialogues and unexpected events that are nonlinear and in most cases, ignored by much of the traditional management literature. However, on the other hand, there is the presence of what some researchers call deliberative citizenship (Habermas 2003 and Tenório, 2005). Thus, the study contributes to the understanding of limitations and possibilities of social management with reference to the views of the different actors, indicating that the deliberative process of citizenship can constitute an effective strategy for contextualized local development within the territory.
Social management; Territory of citizenship; Social capital; Decision-making process; Deliberative citizenship
