ABSTRACT
Objective:
to analyze the categories of gender, social class, race/ethnicity and generation in the discourses of official mediatic campaigns on HIV/AIDS publicized in the period 1988 through 2018.
Method:
exploratory and documental study, based on publications of publicized campaigns by the public site of the Chronicle Conditions and Sexually Transmissible Infections Department. We have found 55 campaigns whose central theme was that we are approaching, regarding the period 1998-2018. They were submitted to content analysis and processed by the software WebODA®.
Results:
the category gender was prevalent in the campaigns (30,90%), followed by generation (25.46%), social class (12.72%), and race/ethnicity (1.81%).
Conclusion:
It can be noticed that there is an HIV/AIDS dynamics that cannot be reverted by campaigns. It is necessary to continuously make such campaigns able to approach the phenomenon within the different communities that include hommosexuals, males, females, black people, indigenous people, youngsters, elder ones, and also using communication content for those groups, taking into account their ways of living.
DESCRIPTORS
HIV; Acquired Immunodeficiency Syndrome; Gender; Health; Social Class; Nursing
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