The article attempts to discuss changes in work in the passage from Modernity to Contemporary and some of its effects in education. For this, we show the displacement in emphasis from a factory work, guided by a disciplinary organization, to a work that is being called immaterial. This is no longer a priority a system based on obedience to rules and surveillance of the body. Its organization makes use of more subtle forms of power, relying on more sophisticated and complex ways of acting on the subject. This theoretical framework supports the analysis of three trainees corporate programs, whose purpose is capturing "great talents" graduates from colleges and making them loyal employees of business organizations, making they wish and start to act as self-entrepreneurs service providers.
higher education; companies; Foucault, Michel