Magazine Style Feminism: A Study of the Elle Brasil

Abstract

The paper analyzes two editions of the Elle Brasil magazine that focused on feminist themes in 2015. Intended for female fashion consumers, feminism was incorporated to the magazine, in apparent contradiction with the conventional contents and values affirmed by its editorial line. This was not a novelty, but an experience of continuity that echoes the history of the Brazilian women's press. We call this 'magazine style feminism', which is now influenced by social media. To understand the ambiguities and political potential of this dichotomy, we used constructional approaches, based on an analysis of the magazine as an trendsetter.

Feminism; Fashion Magazine; Intersectionalities; Journalism Theories; Social Media