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Egyptian melodrama technology of the modern subject?

I think it is abundantly clear thar melodramatic texts can work on viewers in multiple ways. One cannot simply analyze the overt messages of plot and character, just as one should not limit oneself to the study of reception. What I want explore in this essay, however, is how the representation of characters' emotions in Egyptian melodrama might provide a model for a new kind of individuated subject. The analyses is based on the objectives of TV series writers and producers, and on a domestic servant lived experience interacting with such content.

Gender; Subjectivity; Melodrama; Reception; Egypt


Núcleo de Estudos de Gênero - Pagu Universidade Estadual de Campinas, PAGU Cidade Universitária "Zeferino Vaz", Rua Cora Coralina, 100, 13083-896, Campinas - São Paulo - Brasil, Tel.: (55 19) 3521 7873, (55 19) 3521 1704 - Campinas - SP - Brazil
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