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“Rio de Janeiro is a Land of Vain Men: Women, Masculinity and Money among The Baile Funk *

Abstract

Departing from the nexus between gender and materiality we take money as an aesthetic object in order to elicit the relationality of the male funk person. We bring to the fore money as adornment, as articulator of relations and as substance. Woman, in some accounts described as being objectified, reveals the feminine powers engendering male personhood. We reconceptualize the body and the person as non-discrete entities, rethinking together the notion of "object." We also bring a new meaning to the notion of “ostentation”, avoiding a moralizing approach to consumption.

Money; Materiality; Ostentation; Gender; Body

Núcleo de Estudos de Gênero - Pagu Universidade Estadual de Campinas, PAGU Cidade Universitária "Zeferino Vaz", Rua Cora Coralina, 100, 13083-896, Campinas - São Paulo - Brasil, Tel.: (55 19) 3521 7873, (55 19) 3521 1704 - Campinas - SP - Brazil
E-mail: cadpagu@unicamp.br