Arranjos contratuais na cadeia da carne bovina: uma análise da confiança

Colares-Santos, Lechan; Shanoyan, Aleksan; Schiavi, Sandra Mara de Alencar

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AGRIBUSINESS • Cienc. Rural 50 (10) • 2020 • https://doi.org/10.1590/0103-8478cr20200127 copiar

Arranjos contratuais na cadeia da carne bovina: uma análise da confiança

Autoria SCIMAGO INSTITUTIONS RANKINGS

RESUMO:

O conflito entre pecuarista e indústria frigorifica é evidente e histórico no Sistema Agroindustrial da carne bovina no Brasil, sendo comum a presença de comportamento oportunista. Nesse sentido, o papel da confiança se apresenta como significativo na decisão de troca, o que torna a análise da confiança no processo de construção da estrutura de governança um fator importante. O presente artigo teve como objetivo identificar a influência da confiança na escolha do arranjo contratual nas transações entre pecuaristas e frigoríficos. O estudo qualitativo e descritivo empregou entrevistas semi-estruturadas, realizadas in loco, junto a 30 pecuaristas de gado de corte e cinco frigoríficos localizados no Oeste Paulista. Observou-se que as transações envolvem comportamento oportunista, e que a confiança exerce fator significativo na escolha pelo arranjo contratual.

Palavras-chave:
oportunismo; estrutura de governança; pecuária de corte; confiança

Autoria

Lechan Colares-Santos ^*E-mail: lechancolares@hotmail.com. *Corresponding author

Universidade do Oeste Paulista (Unoeste), Presidente Prudente, SP, Brasil..Universidade do Oeste Paulista (Unoeste)BrazilPresidente Prudente, SP, BrazilUniversidade do Oeste Paulista (Unoeste), Presidente Prudente, SP, Brasil..

http://orcid.org/0000-0001-5266-1319

Aleksan Shanoyan

Kansas State University, Manhattan, Kansas, USA.Kansas State UniversityUSAManhattan, Kansas, USAKansas State University, Manhattan, Kansas, USA.

http://orcid.org/0000-0001-8396-7652

Sandra Mara de Alencar Schiavi

Department of Business Administration, Universidade Estadual de Maringá (UEM), Maringá, PR, Brasil.Universidade Estadual de Maringá (UEM)BrazilMaringá, PR, BrazilDepartment of Business Administration, Universidade Estadual de Maringá (UEM), Maringá, PR, Brasil.

http://orcid.org/0000-0002-3285-1243

E-mail: lechancolares@hotmail.com. ^*Corresponding author

DECLARATION OF CONFLICT OF INTERESTS

The authors declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

AUTHORS’ CONTRIBUTIONS

The authors contributed equally to the manuscript.

SCIMAGO INSTITUTIONS RANKINGS

Kansas State University, Manhattan, Kansas, USA.Kansas State UniversityUSAManhattan, Kansas, USAKansas State University, Manhattan, Kansas, USA.

Tabelas

Tabelas (3)

Thumbnail

Table 1
Methodological procedures used in the research.

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Table 2
Statistic description of cattlemen.

Thumbnail

Table 3
Statistic description of abattoirs.

Table 1 Methodological procedures used in the research.

Step	Step Description	---------------------------------------------------------Details--------------------------------------------------
1	Review of Literature and bibliographic research	Theoretical Framework	Authors
		New Institutional Economy	(COASE, 1937COASE, R. H. The Nature of the Firm. Economica, [s.l.], v.4, n.16, p.386-405, nov. 1937. Wiley. Available from: <Available from: http://dx.doi.org/10.1111/j.1468-0335.1937.tb00002.x >. Accessed: Oct, 12, 2019. http://dx.doi.org/10.1111/j.1468-0335.19... ; KLEIN et al, 1978KLEIN, B. et al. Vertical integration, appropriable Rents, and the Competitive Contracting Process. The Journal Of Law And Economics, [s.l.], v.21, n.2, p.297-326, out. 1978. University of Chicago Press. Available from: <Available from: http://dx.doi.org/10.1086/466922 >. Accessed: Oct, 12, 2019. http://dx.doi.org/10.1086/466922... ; WILLIAMSON, 1985; NORTH, 1991NORTH, D. C. Institutions. Journal Of Economic Perspectives, [s.l.], v.5, n.1, p.97-112, fev. 1991. American Economic Association. Available from: <Available from: http://dx.doi.org/10.1257/jep.5.1.97 >. Accessed: Oct, 12, 2019. http://dx.doi.org/10.1257/jep.5.1.97... ; WILLIAMSON, 2000).
		Economy of Costs of Transaction	(WILLIAMSON, 1985; WILLIAMSON, 1989; ZYLBERSTAJN, 1995; WILLIAMSON, 1996; WILLIAMSON, 2000; ZYLBERSTAJN, 2011).
		Economic Trust	(WILLIAMSON, 1993WILLIAMSON, O. E. Opportunism and its critics. Managerial And Decision Economics, [s.l.], v.14, n.2, p.97-107, mar. 1993. Wiley-Blackwell. Available from: <Available from: http://dx.doi.org/10.1002/mde.4090140203 >. Accessed: Oct, 12, 2019 http://dx.doi.org/10.1002/mde.4090140203... a; WILLIAMSON, 1993b; BROMILEY & HARRIS, 2006BROMILEY, P; HARRIS, J. Trust, transaction cost Economics, and Mechanisms. Handbook Of Trust Research, [s.l.], p.124-143, 2006. Edward Elgar Publishing. Available from: <Available from: http://dx.doi.org/10.4337/9781847202819.00014 >. Accessed: Oct, 12, 2019. http://dx.doi.org/10.4337/9781847202819.... ; MARTINO, 2010MARTINO, G. Trust, contracting, and adaptation in agri-food hybrid structure. International Journal on Food System Dynamics, v.4, p.305-317, 2010. Available from: <Available from: https://core.ac.uk/download/pdf/6430111.pdf >. Accessed: Oct, 12, 2019. https://core.ac.uk/download/pdf/6430111.... )
		Social Trust	(GRANOVETTER, 1985GRANOVETTER, M. Economic Action and Social Structure. American Journal of Sociology, Chicago, v.91, n.3, p.481- 510, Nov.1985.; GULATI, 1995GULATI, R.. DOES FAMILIARITY BREED TRUST? THE IMPLICATIONS OF REPEATED TIES FOR CONTRACTUAL CHOICE IN ALLIANCES. Academy Of Management Journal, [s.l.], v.38, n.1, p.85-112, 1 fev. 1995. The Academy of Management. Available from: <Available from: http://dx.doi.org/10.2307/256729 >. Accessed: Oct, 12, 2019. http://dx.doi.org/10.2307/256729... ; ARRIGHETTI et al, 1997ARRIGHETTI, A.et al . Contract law, social norms and inter-firm cooperation. Cambridge Journal Of Economics, [s.l.], v.21, n.2, p.171-195, 1 mar. 1997. Oxford University Press (OUP). Available from: <Available from: http://dx.doi.org/10.1093/oxfordjournals.cje.a013665 >. Accessed: Oct, 12, 2019. http://dx.doi.org/10.1093/oxfordjournals... ; DEAKIN & MICHIE, 1997DEAKIN, S.; MICHIE, J. Contracts and competition: an introduction. Cambridge Journal Of Economics, [s.l.], v.21, n.2, p.121-125, 1 mar. 1997. Oxford University Press (OUP). Available from: <Available from: http://dx.doi.org/10.1093/oxfordjournals.cje.a013662 >. Accessed: Accessed: Oct, 12, 2019. http://dx.doi.org/10.1093/oxfordjournals... ; UZZI, 1997UZZI, B. Social Structure and competition in Interfirm Networks: The Paradox of Embeddedness. Administrative Science Quarterly, [s.l.], v.42, n.1, p.35-67, mar. 1997. JSTOR. Available from: <Available from: http://dx.doi.org/10.2307/2393808 >. Accessed: Oct, 12, 2019. http://dx.doi.org/10.2307/2393808... ; POPPO & ZENGER, 2002POPPO, L.; ZENGER, T. Do formal contracts and relational governance function as substitutes or complements? Strategic Management Journal, [s.l.], v.23, n.8, p.707-725, 2002. Wiley-Blackwell. Available from: <Available from: http://dx.doi.org/10.1002/smj.249 >. Accessed: Oct, 12, 2019. http://dx.doi.org/10.1002/smj.249... ; MÉNARD, 2004MÉNARD, C. The economics of hybrid organizations. Journal of Institutional and Theoretical Economics, v.160, n.3, p-345-376. 2004. Available from: <Available from: https://ideas.repec.org/a/mhr/jinste/urnsici0932-4569(200409)1603_345teoho_2.0.tx_2-f.html >. Accessed: Oct, 12, 2019. https://ideas.repec.org/a/mhr/jinste/urn... )
2	Interviews	Interviewed	Interview Procedures
		30 cattlemen	i) Interview guideline pre-defined; ii) Face-to-face interview iii) Authorized interview recording of participants; record of observation in notebook; iv) Full transcription of recordings.
		5 Abattoirs
3	Content Analysis	Base Author	Category of Analysis
3		Bardin (2011)	i) Cattlemen and slaughterhouses characteristics; ii) Governance Structure; iii) Social and economic trust; iv) Attributes of the economy of costs of transaction;

Source: designed by authors.

Table 2 Statistic description of cattlemen.

	Average	Minimum	Maximum
Size of propriety (hectares)	644,68	31	3.000
Area destined to production of beef cattle	624,35	16	3.000
Number of animals	1.190,86	50	10.000
Period of activity (years)	31,90	3	55
% of importance of beef cattle in agricultural revenue	91,25	20	100

Source: signed by authors

Table 3 Statistic description of abattoirs.

	Average	Minimum	Maximum
Slaughter capacity (heads/day)	770	550	1.000
Slaughter (heads/day)	722	550	1.000
Number of employees	830	450	1.500
Amount of beef cattle suppliers (cattlemen)	1.738	150	5.000
Period of activity (years)	26,8	14	35

Source: signed by authors.

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Arranjos contratuais na cadeia da carne bovina: uma análise da confiança

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[1] E-mail: lechancolares@hotmail.com. ^*Corresponding author