Medicines are considered the main therapeutical tool for the treatment or maintenance of public health conditions. However, the symbolism in wich they are cloaked and thus their use by society, has contributed to the emergence of many adverse events with high impact on health and health systems costs. Thus, rational drug use promotion is an important tool to eliminate or minimize the problem. This is where the pharmacists can play an important role because this is a pertinent subject in their field of performance. Their participation in multidisciplinary teams adds value to health services and contributes to health promotion. This article addresses these issues and how pharmacists can contribute to health promotion.
Rational drug use; Pharmacist; Health promotion; Pharmaceutical care
