Understanding the customers' needs and the use of food technology can make an idea become an innovative product. The goals of this study were to investigate, through a market research, the opportunity for a new product, and, subsequently, prepare an acceptable and fresh ready-to-eat fruit salad using minimal processing and combined methods. The market research was carried out in the metropolitan region of Belo Horizonte - MG, Brazil to study the potential market and to assess the market opportunities for a packed, ready-to eat fruit salad. After the development of the product, three types of fruit salad were prepared and a sensory evaluation was carried out every seven days during 21 days of storage. The market research revealed that the fruit salad, as a potential product, was approved and considered excellent and original. The potential customers claimed that they are open to market novelties and new brands. They established the following as product attributes for purchasing decision in order of priority: price, reference, need, composition and ingredients, and nutritional values. It can be said that all three types of fruit salads prepared were accepted as a result of the sensory analysis of samples stored for up to 21 days.
new products; innovation; combined methods; minimal processing
