In this paper, I argue against the contemporary tendency to confine ideology to the sphere of subjectivity and "point of view", as defended by Paul Simpson (1993) in his book Language, Ideology, and Point of View. My principal criticism against the view is that it simply amounts to a re-affirmation of certain of the conceptual categories with which we have for long been accustomed to think. Rather, I contend, we ought to try to interrogate those very categories with a view to teasing out the instabilities that characterise them. I argue that there is an urgent need to deconstruct the very opposition between ideology, point of view etc. on the one hand, and science, theory, or whatever that one might wish to posit on the other.
Ideology; Point of view; Subjectivity; Theory; Paul Simpson