Construction and validation of educational technology to promote breastfeeding in the neonatal period

Silva, Mariana Mesquita; Penha, Jardeliny Corrêa da; Barbosa, Izabel Cristina Falcão Juvenal; Carneiro, Cristianne Teixeira; Borges, José Wicto Pereira; Bezerra, Maria Augusta Rocha

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Sumário

RESEARCH • Esc. Anna. Nery 25 (2) • 2021 • https://doi.org/10.1590/2177-9465-EAN-2020-0235 copy

Construction and validation of educational technology to promote breastfeeding in the neonatal period^a a Article extracted from the ongoing study “Effectiveness of an educational intervention by telephone in the promotion of breastfeeding in the neonatal period”. Coordinator: Maria Augusta Rocha Bezerra.

Authorship SCIMAGO INSTITUTIONS RANKINGS

Abstract

Objective

to build and validate a text messages and pictures package to promote breastfeeding in the neonatal period.

Methods

It was a methodological study carried out in four stages: integrative literature review, construction of message and picture package, readability analysis and content and appearance validation. For validation, 11 judges with experience in breastfeeding participated. The criterion for validation was agreement of more than 80%, analysed by means of content and appearance validation indexes.

Results

the final version of the message and picture package presented a content validity index of 0.86, appearance validity index of 0.85 and a convergent correlation validity of 0.73 between content and appearance (p <0.01).

Conclusions and implications for practice

the package of text messages and figures was considered valid in content, appearance and convergence for the promotion of breastfeeding in the neonatal period, constituting appropriate educational technology suitable to be shared via phone messages, in order to approach the nursing mothers, helping them to react to common problems in the neonatal period.

Keywords:
Information Technology; Breast Feeding; Educational Technology; Validation Study; Health Education

Dimensions of the content validation tool	Judges' agreement
Dimensions of the content validation tool	n (%)	CVI
1. Objective Dimension	29 (88)	0.88
1.1Adheres to the general objective of the research.	9 (82)	0.82
1.2 It helps in the acquisition and exchange of knowledge between the health professional and breastfeeding mothers.	10 (91)	0.91
1.3 It is suitable for use by any professional working in the Family Health Strategy.	10 (91)	0.91
2. Organization Dimension	57 (86)	0.86
2.1 The initial message is attractive, indicating the purpose of the contact.	9 (82)	0.82
2.2 The size of the message title within the material is adequate.	9 (82)	0.82
2.3 The messages follow an order.	8 (73)	0.73
2.4 The material via virtual platform is suitable.	10 (91)	0.91
2.5 The number of messages is adequate.	10 (91)	0.91
2.6 The themes portray important key aspects.	11 (100)	1.00
3. Writing style dimension	57 (86)	0.86
3.1 Writing is in a style suitable for breast-feeding.	9 (82)	0.82
3.2 The text is vivid and interesting. The tone is friendly.	10 (91)	0.91
3.3 Vocabulary is accessible.	10 (91)	0.91
3.4 The theme of each session is associated with the corresponding text.	11 (100)	1.00
3.5 The text is clear.	9 (82)	0.82
3.6 The style of writing corresponding to the level of knowledge of the target audience.	8 (73)	0.73
4. Dimension appearance	38 (86)	0.86
4.1 The messages seem organized.	9 (82)	0.82
4.2 The pictures are simple.	11 (100)	1.00
4.3 The pictures serve to complement the texts.	9 (82)	0.82
4.4 4.4 The pictures are expressive and enough.	9 (82)	0.82
5. Motivational dimension	57 (86)	0.86
5.1 The material is appropriate for age, gender and culture.	10 (91)	0.91
5.2 The material is logical.	9 (82)	0.82
5.3 Interaction is invited by the text and suggests actions.	8 (73)	0.73
5.4 It addresses issues necessary for breastfeeding nutrition.	11 (100)	1.00
5.5 Promotes behavior and attitude change.	8 (73)	0.73
5.6 The material proposes to the breastfeeding nurturer the realization of self-care.	11 (100)	1.00
Content Validity Index		0.86
Total Appearance Expiration Rate*		0.85

Domains Content Validation Tool	Educational Technology Appearance Validation Instrument	p-value *
Objectives	0.281*	0.402
Organization	0.713*	0.014
Writing Style	0.697*	0.017
Appearance	0.392*	0.233
Motivation	0.588*	0.057
Total SAM	0.735*	0.010

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[1] Corresponding author:Maria Augusta Rocha Bezerra. E-mail: mariaaugusta@ufpi.edu.br