Aims to analyze the possibilities offered by linguistic pragmatics in the improving of readers, both in conventional texts, and textual new forms that media offer. The target to be heated home is the readers' educators, as well as all those persons who are interested in improving themselves in the act of reading. Under theoretical point of view, austinian resources in linguistic pragmatics are used, as well as those of phenomenology, especially those performed in post-modernity, without to become distant of the aim of the article, that is, the formation of readers.
Reader's Formation; Reading; Linguistic Pragmatics