This article discusses how reality has become (intentionally) "virtualized", or rather turned into something virtual, by our contemporary Culture Industry, and how this, in turn, has been leading to a weakening of people's reading attention-spans. The work argues that in their passion for something real a residue is left (or a side-effect is felt), of a reduced ability to give anything one's full attention, while, at the same time, this inattention becomes a measure of a person's anguish as he/she fails to find a way of expression (a way to express him or herself). The first part is about Adornian's reflections on pseudorealism; the second, summarizes Freudian explanations concerning the perception-consciousness system, and Zuin's approach to them; the third part discusses Zizek's analyses of the outstanding effect of "The Real"; the fourth, as well as exploring Türcke's approach towards the process of reading, reflects on the universal/ubiquitous echoes of unreality (or pseudo-reality) where inattention to the reading of texts, is concerned.
Inattention; Culture Industry; Virtual; Real