MULTIMODAL APPROACH TO LITERACY PROCESS

ABSTRACT:

The article focuses on a review of the concept of multimodal literacy, analyzing this concept operationally. It is based on its possibilities of use, and its need for cohesion when applying its strategies. A rhetoric characteristic of the design of the texts is detected from the new applications in the use of new technologies. Below are several examples: an activity that exemplifies a multimodal literacy process, two media literacy activities and examples in several European countries of multimodal literacy through video games. Finally, we observe how these literacy proposals are made up of processes of analysis, reflection and documentary production that embrace a multimodal diversity of languages that produce multicultural processes in the people who participate in them.

Keywords:
Multimodality; Rhetoric; Social semiotics; Text-making; Early literacy