ABSTRACT:
The growth of the university formation market, in private higher education, has become a big profitable business, to the point of ignoring the criterion of quality of training. In this article, we reflect on the contradictions regarding the implementation of hybrid education, in which virtual and partially face-to-face activities are reconciled, but strategically adopted following the market's appetite for jouissance. Based on the Moara case, under the coordinates of psychoanalysis, education and teacher training studies, we examine how the use of teaching mediated by technologies precarizes and can do without the teacher, while, when objectify the professors, expropriates them from their enunciation place. The incidence of technological discourse in academic-professional training, as an unfolded from capitalist discourse, creates statements that become discursive support and master signifiers through which the teacher can not only alienate himself, but also be satisfied. We'll see at what price.
Keywords:
Private Higher Education; Teacher; Technological Discourse; Capitalist Discourse; Psychoanalysis