This paper deals with issues related to discursive strategies in the production of TV texts. Based on Critical Discourse Analysis (CDA), as formulated by Norman Fairclough, it analyzes the ways languages (including several semiotic materials) are articulated in order to produce a range of wanted meaning effects, as well as the ways they are inscribed in the contemporary discursive trends discussed by the author, namely: democratization, technologization and commodification. Departing from the analysis of language practices and the discursive trends underlined, the paper aims at clarifying the multiple dimensions of multimedia conditions of production, focusing on both the context and the mechanisms and the diverse reception (reading) possibilities.
Languages; Television; Meaning effects
