Organização empresarial em Alfred Marshall

Kerstenetzky, Jaques

doi:10.1590/S0101-41612004000200006

Resumos

Encontra-se na obra de Marshall uma abordagem ao ambiente empresarial que difere de sua tradicionalmente considerada contribuição à economia. Embora Marshall seja o fundador da vertente do equilíbrio parcial da microeconomia, seu trabalho no tema da organização empresarial é muito mais rico do que esta contribuição específica. O artigo explora a análise de cunho histórico e institucional desenvolvida por Marshall no tema da firma, dos mercados e dos ambientes empresariais. Como resultado, sugere que Marshall pode ser apontado como precursor de abordagens contemporâneas ao tema, como a abordagem das capacitações organizacionais, e da grande corporação americana, de autores como Berle e Means e Chandler.

firma; mercado; organização empresarial; Marshall

We can find in Marshall’s works an approach to business environments that is different from his traditionally accepted contribution to mainstream economics. Though Marshall is indeed the founder of the partial equilibrium analysis branch of traditional microeconomics, his work on the theme of business is much richer than his specific contribution to microeconomics. The article explores Marshall's institutional and historical analysis of firms, markets and of business environments. As an outcome, it suggests that Marshall can be pointed out as a forerunner of modern approaches to the theme, like Berle and Means’s and Chandler’s works on corporations, and the capabilities approach to the theory of the firm.

firm; market; business organization; Marshall

Organização empresarial em Alfred Marshall

Jaques Kerstenetzky

Professor Adjunto do Instituto de Economia da UFRJ

RESUMO

Encontra-se na obra de Marshall uma abordagem ao ambiente empresarial que difere de sua tradicionalmente considerada contribuição à economia. Embora Marshall seja o fundador da vertente do equilíbrio parcial da microeconomia, seu trabalho no tema da organização empresarial é muito mais rico do que esta contribuição específica. O artigo explora a análise de cunho histórico e institucional desenvolvida por Marshall no tema da firma, dos mercados e dos ambientes empresariais. Como resultado, sugere que Marshall pode ser apontado como precursor de abordagens contemporâneas ao tema, como a abordagem das capacitações organizacionais, e da grande corporação americana, de autores como Berle e Means e Chandler.

Palavras-chave: firma, mercado, organização empresarial, Marshall.

ABSTRACT

We can find in Marshalls works an approach to business environments that is different from his traditionally accepted contribution to mainstream economics. Though Marshall is indeed the founder of the partial equilibrium analysis branch of traditional microeconomics, his work on the theme of business is much richer than his specific contribution to microeconomics. The article explores Marshall's institutional and historical analysis of firms, markets and of business environments. As an outcome, it suggests that Marshall can be pointed out as a forerunner of modern approaches to the theme, like Berle and Meanss and Chandlers works on corporations, and the capabilities approach to the theory of the firm.

Key words: firm, market, business organization, Marshall.

JEL Classification

B31, L00

Texto completo disponível apenas em PDF.

Full text available only in PDF format.

(Recebido em fevereiro de 2003. Aceito para publicação em maio de 2003).

ANDREWS, P. W. S. On competition in economic theory London: Macmillan, 1964.
CHANDLER, A. D. The visible hand: the managerial revolution in American business. Cambridge: Harvard U.P, 1977.
_______. Scale and scope: the dynamics of industrial capitalism. Cambridge: Belknap P. of Harvard U.P., 1990.
_______. Organizational capabilities and the theory of the firm. Journal of Economic Perspectives, v. 6, n. 3, p. 79-100.
COASE, R. H. Industrial organization: a proposal for research. In: _______. The firm, the market and the law. Chicago: The University of Chicago Press, 1988.
DOW, S. C.; EARL, P. E. (eds.) Economic organization and economic knowledge: essays in honor of Brian J. Loasby. 2 volumes. Aldershot: Edward Elgar, 1999.
FOSS, N. J.; LOASBY, B. J. (eds.) Economic organization, capabilities and co-ordination: essays in honor of G. B. Richardson. London: Routledge, 1998.
HAWTREY, R. G. The economic problem Hyperion Press, 1980. Reprint from London: Longmans, 1926.
KERSTENETZKY, J. Uma discussăo institucionalista de firma e mercado em Marshall. Revista de Economia Contemporânea v. 4, n. 1, p. 107-122, jan./jul. 2000.
KNIGHT, F. H. Riesgo, incertidumbre y beneficio. Madrid: M. Aguilar, 1947. Ediçăo original de 1921.
LANGLOIS, R; FOSS, N. J. Capabilities and governance: the rebirth of production in the theory of economic organization. Kyklos, v. 52, n. 2, p. 201-218, 1999.
LOASBY, Brian. Equilibrium and evolution. Manchester: Manchester U.P, 1991.
_______. Knowledge, institutions and evolution in economics London: Routledge, 1999.
MARSHALL, Alfred. Industry and trade. London: Macmillan, 1920.
_______. Principles of economics. 8th. Ed. London: Macmillan, 1920.
MOSS, Scott. The history of the theory of the firm from Marshall to Ro-binson and Chamberlin: the source of positivism in economics. Economica, v. 51, n. 23, p. 307-18, Aug. 1984
ROBINSON, Joan. Markets. In: _______. Collected economic papers Oxford: Basil Blackwell, 1979.
RICHARDSON, G. B. The organization of industry. Economic Journal, 82, 1972.
_______. The economics of imperfect knowledge Aldershot: Edward Elgar, 1998.
_______. Information and investment Oxford: Oxford U.P., 1990.
SAMUELSON, P. A.; NORDHAUS, W. D. Economics 14th ed. New York: McGraw-Hill, 1992.
SCHUMPETER, J. A. [1942] Capitalism, socialism and democracy 5^th ed. George Allen & Unwin, 1979.
WALRAS, L. Elements of pure economics London: George Allen and Unwin, 1954. Traduçăo da ediçăo original de 1926.

Datas de Publicação

Publicação nesta coleção
06 Out 2009
Data do Fascículo
Jun 2004

Histórico

Recebido
Fev 2003
Aceito
Maio 2003

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

[1] ANDREWS, P. W. S. On competition in economic theory London: Macmillan, 1964.

[2] CHANDLER, A. D. The visible hand: the managerial revolution in American business. Cambridge: Harvard U.P, 1977.

[3] _______. Scale and scope: the dynamics of industrial capitalism. Cambridge: Belknap P. of Harvard U.P., 1990.

[4] _______. Organizational capabilities and the theory of the firm. Journal of Economic Perspectives, v. 6, n. 3, p. 79-100.

[5] COASE, R. H. Industrial organization: a proposal for research. In: _______. The firm, the market and the law. Chicago: The University of Chicago Press, 1988.

[6] DOW, S. C.; EARL, P. E. (eds.) Economic organization and economic knowledge: essays in honor of Brian J. Loasby. 2 volumes. Aldershot: Edward Elgar, 1999.

[7] FOSS, N. J.; LOASBY, B. J. (eds.) Economic organization, capabilities and co-ordination: essays in honor of G. B. Richardson. London: Routledge, 1998.

[8] HAWTREY, R. G. The economic problem Hyperion Press, 1980. Reprint from London: Longmans, 1926.

[9] KERSTENETZKY, J. Uma discussăo institucionalista de firma e mercado em Marshall. Revista de Economia Contemporânea v. 4, n. 1, p. 107-122, jan./jul. 2000.

[10] KNIGHT, F. H. Riesgo, incertidumbre y beneficio. Madrid: M. Aguilar, 1947. Ediçăo original de 1921.

[11] LANGLOIS, R; FOSS, N. J. Capabilities and governance: the rebirth of production in the theory of economic organization. Kyklos, v. 52, n. 2, p. 201-218, 1999.

[12] LOASBY, Brian. Equilibrium and evolution. Manchester: Manchester U.P, 1991.

[13] _______. Knowledge, institutions and evolution in economics London: Routledge, 1999.

[14] MARSHALL, Alfred. Industry and trade. London: Macmillan, 1920.

[15] _______. Principles of economics. 8th. Ed. London: Macmillan, 1920.

[16] MOSS, Scott. The history of the theory of the firm from Marshall to Ro-binson and Chamberlin: the source of positivism in economics. Economica, v. 51, n. 23, p. 307-18, Aug. 1984

[17] ROBINSON, Joan. Markets. In: _______. Collected economic papers Oxford: Basil Blackwell, 1979.

[18] RICHARDSON, G. B. The organization of industry. Economic Journal, 82, 1972.

[19] _______. The economics of imperfect knowledge Aldershot: Edward Elgar, 1998.

[20] _______. Information and investment Oxford: Oxford U.P., 1990.

[21] SAMUELSON, P. A.; NORDHAUS, W. D. Economics 14th ed. New York: McGraw-Hill, 1992.

[22] SCHUMPETER, J. A. [1942] Capitalism, socialism and democracy 5^th ed. George Allen & Unwin, 1979.

[23] WALRAS, L. Elements of pure economics London: George Allen and Unwin, 1954. Traduçăo da ediçăo original de 1926.

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Organização empresarial em Alfred Marshall

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