ABSTRACT
The article presents the concept of empresariamento of the new-type education, based on Marx>s labor-value theory, and on the conceptions of the enlarged State - Gramsci’s private apparatuses of hegemony and organic intellectual. Its central dimensions are highlighted: mercantilization, commodification, and subsumption of the education to the empresariado. Aiming to apprehend historical and conjunctural, universal and particular aspects of this process, we work with Florestan Fernandes’ concept of dependent capitalism, as well as with historian Virgínia Fontes’ concept of new-type empresariamento. It is a theoretical-analytical effort to bring together structural and superstructural elements in order to contribute to studies focusing on the progressive political strength of the empresariado community in Brazilian education
Keywords
Empresariamento of new type education; Commodification; Merchandising; Subsumption of education to empresariado