ABSTRACT
This paper presents a historical review of the relationship between communication and education in the northeastern semi-arid region, as a starting point for understanding the advances and challenges of the educommunication in the backlands of the Brazilian state of Bahia. Based in the political economy of communication and culture, the text problematizes the course of the educational and communicational projects, uses and meanings historically implanted in the countryside backlands of Bahia. Considering the popularization processes of the Information and Communication Technologies (ICT) in the region as a peripheral expansion phenomenon of the globalized capital, the study inquires about the risks of neocolonization concepts in the area, and proposes the educomunication roots as a path for education through contextualized and transformative communication.
Keywords
Educommunication; History of education; Information and communication technologies; Semi-arid