The discourse of a well-known Mexican guerrilla group, the Zapatista Army of National Liberation, is taken, not as a study object, but as a form of study, i.e., as a source of a psychological perspective of reflection and research, of action and transformation. More precisely, the paper discusses the Zapatista critique towards three secular and empirical ideological psychologies -the three tacitly accepted and widespread in society -, namely the conformist, despotic and forgetful psychologies. It is considered that these psychologies underlie certain trends and theories in the hegemonic scientific psychological discipline within academia.
Conformity; Zapatista Army of National Liberation; Memory; Critical psychology; Power