Today, besides the analysis of meaning invested in texts and discourses, semiotics (and especially its version originating in Greimas' works) claims to account for the way how sense emerges from daily life and lived experience with its many dimensions, from our sensitive relations with the world around and with the objects we use, in a word, from all kinds of human practices. During the last two decades, in order to reach this scope,the discipline developped as a general theory of sense production through interaction. The following article presents the basic principles of this renewed « sociosemiotic » approach.
sociosemiotics; regimes of meaning and interaction; junction; union