In this article I examine some media discourses that promote what I call entrepreneurial culture. Based on a comparative analysis of two television series for young audiences in different temporalities, I seek to examine some media rhetorics that celebrate youth entrepreneurship as a response to the demands for personal success and as a solution to the problem of structural unemployment. First, however, I contextualize the social environment that was built from the emergence of a neoliberal rationality, thereby seeking to understand the relationship between entrepreneurial culture and broader and more dominant systemic logics.
entrepreneurship; neoliberalism; education; youth; media