Nowadays, Collaborative Planning has been considered a key element in the Supply Chain Management context. In this article, this topic is addressed by a real case where a large worldwide fast-food network and its logistics provider worked together in Brazil in a pilot project in order to implement a Collaborative Planning, Forecasting, and Replenishment (CPFR) system. Based on an action research approach, this paper presents the main variables that influenced the real project embracing the necessary processes, and it points out those that leveraged the CPFR implementation. Based on the case studied, a set of proposals about the role of the supply chain agents in similar projects is presented. Moreover, the case of conducting the supply chain management by a direct coordination of a logistics provider also allows to highlight the possibilities and difficulties of the CPFR system and to contribute towards a supply chain agents collaborative work.
Supply chain management; Collaborative planning; Forecasting and replenishment (CPFR); Logistic provider
