Collaboration in the automotive supply chain: a case between automaker and key supplier

Abstract

This study aims to describe and discuss the elements of the collaboration process between an automaker and a key supplier from the point of view of the latter. The automotive industry has done much to develop the supply chain management field since the 1990s, but the Brazilian literature does not describe the maturity level reached with first-tier key suppliers, especially from the supply-side perspective. To take a first step towards understanding this phenomenon, we used an exploratory-descriptive case study method. Results indicate limited collaboration at the operational level and reduced maturity. Trust, a vital input for the success of collaboration, proved to be restricted, even at times showing a win-lose behavior. It might be inferred that the first step toward the establishment of a collaborative relationship was accomplished; however, many barriers are to be overcome in order to consolidate a true collaborative relationship. This occurs even with world-class companies in a rather sophisticated industrial sector such as the auto industry.

Keywords:
Supply chain management; Supply-side collaboration; Automotive industry