Capability based management for new technology based companies: a framework for the Management of Technology Conversion Process

Abstract

The implementation of the best practices approach is insufficient to improve the New Product Development and Technology Management in contexts of a radical innovation project or new technology-based companies. For this reason, the capability based approach is internationally discussed as a path to improve innovative product development projects. Specifically, this work presents the development of an enterprise framework, originated by a new technology based company, proposing an Organizational Capability Deployment Analysis for Technology Conversion into Processes, Products and Services. The framework is based on traditional Product Development Process Management reference models and includes concepts, practices and principles identified in the literature from the following knowledge areas: Companies evolution (specifically Capability Based View); Technology Based Companies Development; Business Model; Technology Management and Systems Engineering. The analysis unit is not composed only by a functional department or a company, but by the entire enterprise. Thus, the framework includes, in addition to processes, products and services, the business model evolution. The proposed approach also enables tolerance to environmental uncertainty and frequent changes.

Keywords:
Organizational capabilities; Technology Management; Organizational Capability Deployment Analysis for Technology Conversion into Processes, Products and Services; Product Development Process; Business model (organizational models / organizational setup)