This paper introduces a Reverse Logistics application in a multinational plastic film industry in Brazil, where the waste generated by its customers can reload the production process. Firstly, the main features concerning the theme and the factors that influence an efficient process of Reverse Logistics are discussed. Afterwards, using a case study, the steps focusing on the implementation of Reverse Logistics, which were successful in a company, are introduced and discussed. Finally, the difficulties, gains and competitive advantages obtained by the companies that have adopted Reverse Logistic solutions, particularly the company where the case study was developed, are commented upon.
supply chain management; Reverse Logistics; case study; glass lamination
