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Strategic behavior and resource-based view: a study in construction material retail sector

This study aims to investigate the relationship between the organization resources and the strategic behavior from construction material stores viewpoint. The RBV (Resource-Based View) and the Miles and Snow Typology (1978) are used in this study for determining the organization's strategic behavior. A quali-quantitave approach was used. The qualitative study was exploratory making use of the focus group technique and the quantitative descriptive analysis through a survey. The results indicated that, according to the strategic behavior, 34.3% of the organizations are defenders, 27.1% are reactors, 20% are analyzers, and 18.6% are prospectors. With regard to proposed hypothesis, there was no statistically significant capability difference according to the Studying the correlation between strategic behavior and capabilities, one can see that the prospectors are the ones that exhibit the strongest positive correlation according to the management capabilities. On the other hand, the reactors exhibit the strongest negative correlation also according to the management capabilities. One can therefore conclude that there is lack of adjustment between the strategic behavior and the resources and capabilities, which, according to the Resource-Based View, may prevent sustainable competitive advantages.

Strategic behavior; Resource-based View (RBV); Capabilities; Construction material stores


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