The current article is a qualitative and quantitative study based on the literature regarding the corporative social responsibility (CSR) disclosure in Brazilian companies. This research evaluated reports provided by companies listed in BOVESPA (Stock Exchange of the State of São Paulo, Brazil). Based on the Voluntary Disclosure Theory and Legitimacy Theory, 123 companies were evaluated in combination with factor analysis, a statistical technique, in order to identify the level of communication concerning sharing information related to CSR performance and the probable determinant factors to corporative social responsibility (CSR) disclosure using financial economical, and social performance (wealth distribution) as independent variables. The results obtained in the study suggest that the CSR disclosure policy of those companies proved very incipient and highly related to aspects of positive externality (social marketing), and therefore it is possible to establish a strong relationship between economical, financial, and social performance and CSR disclosure for the companies that carry out regulated activities.
Accountability; Wealth distribution; Corporative Social Responsibility (CSR); Social disclosure; Social marketing
