Through an event, the Holy Week at Tiradentes, touristic destination and historical city of Minas Gerais (Brazil), the present article examines the meeting of three different views on the world - the traditional catholic religion, the cultural and historic patrimony, and tourism. Each of these three conceptions, by means of their agents and institutions, according to their own historical, cultural and aesthetic experiences, will give a different meaning to the very same phenomena and objects: churches, sacred images, religious processions and ceremonies. A reflection is also offered, analyzing the interactions between these three dimensions and the result of these interactions, as reinterpretations, negotiations, and competitions among them.
historical patrimony; production of meanings; religion; tourism